NO TIGHT FACE
That pulled, stretched feeling ten minutes after washing isn't proof it worked. It's proof it went too far.
STEP 01 — WASH
THE RESET
Gentle cleanser. Gets the sweat, oil and dirt off your face without leaving it tight afterward.
$38.00
6 FL OZ / 177 ML · ABOUT 2 MONTHS AT TWICE A DAY
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Most guys buy both. The Reset is step 01 of a two-step routine — $69 for both, $11 less than buying them separately.
GET THE ESSENTIALS →WHAT IT DOES
ONE JOB:
GET THE DAY OFF YOUR FACE.
Sweat, oil, sunscreen, whatever your hands put there since this morning. The Reset takes it off and stops. It isn't treating your skin or fixing your skin — it's the first of two steps, and it's done in about as long as brushing your teeth.
What it doesn't do is strip your face dry in the process. That's the whole difference between this and the bar soap in your shower.
WHAT YOU'LL NOTICE
CLEAN.
NOT STRIPPED.
NO STING
Nothing that burns your eyes or leaves your cheeks pink on the way out of the shower.
NO FILM
Rinses off completely. Nothing left sitting on your skin waiting for step 02.
HOW TO USE IT
QUARTER-SIZED AMOUNT.
MORNING AND NIGHT.
In the shower or at the sink. Either works.
01
Wet your face and your hands with warm water.
02
Rub a quarter-sized amount between damp palms until it lathers, then massage it over your face. Fingers only — no brush, no scrubbing.
03
Rinse thoroughly and pat dry. Go straight to step 02 while your skin is still slightly damp.
THE QUESTION EVERYONE ASKS
IT LATHERS.
IT JUST DOESN'T STRIP.
Most guys judge a cleanser by how tight their face feels afterward. That squeaky, pulled feeling gets read as proof it worked — but it's mostly a sign the cleanser took more than it came for.
Here's the part that catches people out: strip your face hard enough and it produces more oil to compensate. So you're shiny by 2pm, you scrub harder, and it gets worse. The Reset uses sugar- and coconut-derived cleansers instead of sulfates — you still get a lather, your face still feels clean, and it doesn't feel punished ten minutes later.
WHAT'S INSIDE
THE FULL LIST.
NO MYSTERY BLEND.
WHAT'S DOING THE WORK
- Decyl glucoside & cocamidopropyl betaine — the cleansers. Sugar- and coconut-derived, mild, no sulfates.
- Panthenol (Vitamin B5) — helps skin hold onto moisture instead of losing it in the wash.
- Sodium PCA & sodium lactate — humectants your skin already makes. They pull water in rather than scrubbing it out.
- Licorice root & witch hazel water — calming, for skin that goes pink easily.
- Glycerin — the reason your face doesn't feel tight afterward.
WHAT'S NOT IN IT
- No added fragrance
- No sulfates (no SLS or SLES)
- Oil-free
FULL INGREDIENT LIST
Aqua, Cocamidopropyl Betaine, Glycerin, Decyl Glucoside, Xanthan Gum, Panthenol, Glycyrrhiza Glabra (Licorice) Root Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Sodium Lactate, Sodium PCA, Hamamelis Virginiana (Witch Hazel) Water, Disodium EDTA, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Alcohol, Butylene Glycol, Fomes Officinalis (Mushroom) Extract.
6 fl oz / 177 ml. Made in the USA. For external use only — avoid contact with eyes, and stop using it if your skin reacts.
WHERE IT FITS
STEP 01 OF TWO.
The Reset works on its own. It works better as the first step of the routine it was built for.
01
THE RESET
Cleanser. You're here.
02
THE QUENCH
Moisturizer. Puts the moisture back after.
03
THE SHIELD
Optional rich cream, for dry weather.
FAQ
QUESTIONS ABOUT
THE RESET.
You can, and plenty of guys do. Bar soap and body wash are built for skin that's tougher than your face, so they tend to leave it tight and dry — which is usually why your face feels stripped after a shower.
Yes — work it between damp palms and it lathers. What it doesn't use is sulfates, the harsh detergents behind that tight, squeaky feeling. You get the lather without the punishment afterward.
No added fragrance. Nothing perfumed, nothing that smells like a cologne counter. The full ingredient list is on this page — all twenty of them, no proprietary blends.
It's built to be mild — no sulfates, no added fragrance, oil-free, with licorice root and witch hazel water for skin that goes pink easily. That said, no product is reaction-proof for every person. Read the list, and if it doesn't agree with you, send it back within 30 days.
Usually the opposite. Stripping oil aggressively tends to make skin produce more of it, which is why a lot of guys are shiny again by the afternoon. Cleaning without stripping gives your skin less to overcorrect for.
No. Your fingers are enough, and brushes tend to irritate more than they help. One less thing to buy and one less thing to clean.
No product works for every person and we're not going to claim otherwise. If it doesn't work for you, send it back within 30 days and we'll refund you.
STEP ONE, HANDLED.
Clean face. No tight, stripped feeling. Twice a day, in and out.